NEWS & EVENTS

ULAH started with a spark between two guys working in Kansas City retail — late-night dreams scribbled on napkins, and a shared belief that men’s shopping could be more personal, inspiring, and con...

The Normal Brand hails from our neighboring Midwestern city - St. Louis. Home to the Cardinals, Budweiser brewery, and the Gateway Arch, the city is full of passionate, hardworking residents. This ...

Grand Opening Day – October 20th, 2017: Our house was full of the store’s inventory, from floor to ceiling. We weren’t allowed to move too much in until we passed inspection. Due to delays with the...