Brand Highlight: Billy Reid

Brand Highlight: Billy Reid

Billy Reid began his namesake clothing line in Florence, Alabama. Florence is Southern living at its best - known for lovely architecture, musical influence and artistic charm. The company headquarters is in a historic bookstore - with the flagship shop downstairs & design studio on the second floor.

Beyond his fashion line, Billy Reid has made his place in Florence by hosting an annual “Shindig.” This hot summer weekend event is a celebration of fashion and its ability to transform our worlds – the Shindig has hosted The Raconteurs, Kacey Musgraves, and Jack White, as well as a list of James Beard award-winning chefs.


Reid lists Ralph Lauren, Calvin Klein, and Perry Ellis as some of his influences - designers that are known to elevate American style. The line is known for its relaxed charm and rolled up elegance - channeling the spirit of the American South.

“We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing – carefully considering every button, every thread, every stitch.”

We fell in love with Billy Reid’s clothing because of its lasting power. It somehow has the perfect balance of hitting trends and remaining timeless. Almost all garments are made in the USA and Italy with French, Italian and Japanese fabrics. They feel luxurious and because they are carefully crafted, hold up time and time again.

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