From their home in Florence, Alabama, Billy Reid has been making expertly crafted, standout clothes for more than 20 years. We have earned some of the most prestigious honors in fashion, including four CFDA awards. More importantly, we make clothing that is built to last. They believe in creating fewer, better things. This approach balances sustainability and artisanship. They take your favorite wardrobe staples and improve them through unexpected, high-quality detailing – carefully considering every button, every thread, every stitch. They believe strongly in community and draw constant inspiration from the artists, musicians, chefs and makers that surround us.